Let’s face it, content marketing isn’t going anywhere. Bill Gates predicted this fact in his 1996 essay, “Content is King”.
But which type of content in the digital marketing world is king?
According to Hubspot, 9 out of 10 consumers prefer to see more brand videos of services and products. The importance of video production for your Tampa area business cannot be overstated.
Despite evolving trends in content marketing, explainer videos, culture videos, and brand-focused social media reels will be consistent digital marketing winners. If you’re revising a content marketing strategy or brand to include more high-quality videos, it’s time to learn more about the future of content marketing and digital content trends for 2023.
Slice is a premier content creation company. We specialize in formats such as photography, video production, 3D animation, and much more. Not only do we keep up with digital content trends, we understand that content created for the future begins now.
Here’s what you need to know.
What is Content Marketing?
Content marketing is the heartbeat of any marketing campaign. Simply put, it’s the promotion or “marketing” of content created by or for a company.
Content marketing often includes marketing content such as blog articles, videos, infographics, photographs, or audio clips on digital channels like search engines, social media, YouTube, and podcasts.
The idea of creating more content to keep up with content marketing trends can be intimidating. Yes, there are over 440 million blogs, and many are launched each day.
Marketers recommend standing out from all the noise of similar information by personalizing your content with unique experiences.
Slice can help you tell a brand story or life experience with professional video production. Whether your content strategy includes TikTok videos, Youtube shorts, or explainer videos, we can walk you through every step of the video creation process.
How Content Marketing will Evolve in the Future
Educating and entertaining your customer on your core products and services should be at the center of your content marketing plan.
We cannot predict how content marketing may change over time, but video and photo creation isn’t going anywhere.
In 2021, 70% of marketers reported that video is the primary form of digital content they ingest. Visual content makes it easier to consume information.
The progression of digital marketing will continue to evolve with the following content marketing trends:
- Visual content
- Mobile content
- Customer-centric content
- Up-to-date content
- Interactive content
- Tracking content
Below, we’ll discuss each of these sections in greater detail.
Visual Content
Visual Content can be images or videos that describe your service or tells the story of your brand. This digital content trend is in high demand right now and often goes hand-in-hand with a pleasant user experience.
From Youtube to TikTok, video is ruling the digital content trend now and shows no signs of slowing down in the future. In 2020, (during the first full year of the pandemic), media uploads increased 80%.
At Slice, we ensure a professional photo or video shoot along with the delivery of stunning images. Our love for collaboration allows us to create something truly unique for your project.
We work with advertising agencies, corporate advertising departments, and various businesses in the Tampa Bay area, as well as all over the world.
Whether you need video content for social media, YouTube, commercials, or motion graphics, the Slice video production team has you covered.
Mobile Content
The future of content marketing will continue to revolve around mobile content. It’s not surprising that over 60% of Google searches are conducted from a mobile device. So it’s pertinent that you promote content on mobile devices.
A visit to your content from a mobile device may be your customer’s first impression of your business, so take it seriously.
Customer-Centric Content
Understanding who your customer is and what they need is the foundation of high-quality content. Digital marketing trends may change over time, but creating content with your audience in mind must be at the top of your priority list!
The solutions to your customer’s problems or desires can be addressed with an educational video or helpful infographic. This is a great way to connect with your audience and let them know you have what they are looking for.
Up-to-Date Content
Historical optimization will become increasingly important. Historical optimization means refreshing old content so that it’s up-to-date. The goal is to revive old content and make it relevant again, allowing it to generate even more traffic and conversions than it currently does.
Interactive Content
Engaging your target audience with quizzes, Q&A forums, calculators, and 360-degree videos are all examples of interactive content.
The future of content marketing has consistently shown that interactive content entertains and keeps the attention of potential and current customers. Leveraging video into interactive content is a great content strategy.
Over 80% of people prefer watching videos over reading blogs, according to marketer Neal Schaffer, consultant & speaker on digital/social media strategy, content marketing, influencer marketing & LinkedIn. Creating Q&A videos and video snippets from webinars are excellent interactive content ideas.
Tracking Content
Cookies and digital privacy have been hot topics for over a decade. Content marketing trends and data privacy is evolving rapidly. At the moment, you can track many content metrics such as social shares, organic visits, and conversions. But this will change in the future so make sure to stay ahead of this trend.
Zero-party data is the future of content marketing. This data includes interests and preferences from willing users in exchange for a subscription, download, or anything the customer deems valuable.
Google Analytics 4 should also be on your radar. Google Analytics 4 relies on first-party cookies. This keeps them compliant with new privacy laws such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act.
Google Analytics was created to leverage machine learning and other protocols to fill in some of the data gaps. Google calls this “blended data”.
“Because the technology landscape continues to evolve, the new Analytics is designed to adapt to a future with or without cookies or identifiers. It uses a flexible approach to measurement, and in the future, will include modeling to fill in the gaps where the data may be incomplete. This means that you can rely on Google Analytics to help you measure your marketing results and meet customer needs now as you navigate the recovery and as you face uncertainty in the future.”
Video and Photography Content Experts
Now that the future of content marketing and digital content trends for 2023 is no longer a mystery, are you ready to create professional visual content?
No matter the size of your company, industry, or budget, we can help you bring your message to your target audience with the assistance of our video and photography content experts. Contact Slice today!
