Does Your Brand Need a TikTok Business Account?
With more than one billion monthly active users (MUAs), the TikTok app is one of the hottest social media platforms of the decade, and the app’s user base continues to grow. Estimates show there will be 1.8 billion users by the end of the year!
Thus, if your brand isn’t using TikTok for business and leveraging video content to market your products and services, it’s time to get started.
Read on to learn why your brand needs to create a TikTok Business Account.
What Are the Different Types of TikTok Accounts?
To post TikTok video content, you need to make an account first. While it’s possible to see some videos without an account, an account is necessary to post anything.
TikTok users can choose from two different types of accounts: Creator or Business. Both are free! Let’s explore them in depth.
What Is a TikTok Creator Account?
The Creator Account is a personal account. It’s ideal for:
- Content creators
- General users
- Influencers
- Public figures
Privacy settings, verified accounts, and TikTok ads are available for Creator Accounts. While both Creator and Business Accounts can use Creator Marketplace, only Creator Accounts can access TikTok Sounds and Commercial Sounds. These users can also access special creator-specific programs, such as Creator Next and the TikTok Creator Fund, unavailable to Business Accounts.
With a Creator Account, you must meet specific requirements to add a link to your bio. And while Creator Account users can access TikTok analytics, they can only see them within the app.
What Is a TikTok Business Account?
The Business Account is for brands and businesses of all sizes. Accounts with over 1,000 followers can add a website link to their bio.
Specifically, small businesses and eCommerce stores greatly benefit from using TikTok. For instance, if you have an online store, users can browse your TikTok Shop, then immediately purchase products through Shopify.
All business Tiktok profiles are public. In addition, verified accounts and ads are available. However, Business Account users can only access the Commercial Music Library.
Business Account users can also view or download their metrics within the app. Additionally, they have access to the Business Creative Hub, which shows trending sounds, videos, and tips for creating content.
How Do I Create a TikTok Account for My Company?
Creating a business account on TikTok is quite simple. Download the app and sign up. Then, you can create the account using your business phone number or email address.
Then, choose a username. Make your username identical to your business name or your other social media business accounts. If the name is not available, pick something as close as possible.
Now the account is ready, and you can switch to professional mode.
If you already have a Creator Account for your business, you can change it to a Business Account without making a new one.
Follow these quick steps:
- Go to your profile
- Go to your settings (tap the 3-line icon in the top right corner)
- Tap Settings and Privacy
- Tap Manage Account
- Tap Switch to Business Account
- Follow any other prompts to complete the setup
Tap Into TikTok’s Business Account Features
There are many advantages to using a Business Account. Here’s what you need to know about maximizing Business TikTok Account features to benefit your business.
Learn What Works for Your Audience With Analytics
No one really knows how the TikTok algorithm works. So instead of trying to beat the system to go viral, focus on using analytic data to reach your target audience and make conversions.
There are three main metric categories:
- Overview
- Content
- Followers
Overview Section
In the Overview section, you can view basic metrics within any date range, such as:
- Comments
- Follower growth
- Likes
- Profile views
- Shares
- Video views
There’s also an Engagement section where you can view even more metrics.
Content Section
To dig deeper, go to the Content section. You can see extensive data for each video you post, like:
- Audience territories
- Average watch time
- Comments
- Percentage of people who watched the entire video
- Shares
- Total views
- Total likes
- Traffic source type
Followers Section
Lastly, the Followers section shows in-depth information about your audience.
Using this insightful data, you can build a successful content strategy. And if you notice fluctuations in the data, don’t worry! It’s normal. Experimentation is essential to gauge what your viewers want to see and what they connect with.
Scale Your Brand Presence and Build Your Engagement
You can build your presence on TikTok in many ways besides creating your own video content. You can:
- Cultivate collaborations with influencers
- Duet videos from popular creators
- Use trading sounds and hashtags
TikTok also has built-in tools to help you scale your brand’s presence. These include an auto-message and a post-scheduler.
Use the tips in the Business Creative Club or follow our guide to everything you need to know about TikTok marketing to grow your engagement on the app.
How to Become a Better Social Marketer
The misconception about social media is that you must post and engage with your audience all day, every day. If you try to do this, though, you won’t have any time to run your business!
You’re probably already short on time, so here are some easy tips to help:
- Have a strategy
- Be consistent (even if you only post once a week)
- Create engaging and high-quality content
- Engage with your audience
- Track and analyze metrics
If you’re struggling to keep up, consider hiring a social media management specialist. They can assist with your overall social media marketing strategy, which includes all social networks you want to be active on, such as:
- TikTok
- YouTube
A social media professional will optimize and manage accounts on the platforms that benefit your business the most. If you aren’t even sure where to be active, they’ll help you find your primary demographic.
Should you need assistance understanding something like Instagram Reels vs. TikTok vs. YouTube Shorts, they’ll be able to answer all your questions. They are the experts, after all!
Ready to Launch Your TikTok Business Account?
A free TikTok Business account has too many benefits not to use and profit from it, allowing you to create high-quality and unique video and digital content.
If you need assistance with content creation, contact us at SLICE – this is what we do! Our team creates engaging video content for businesses of all sizes and industries that draw in your audience with memorable messaging and innovative video campaigns.
