User-generated content marketing is a relatively new concept in the marketing world. With the rise of social media, people everywhere can share their voices with the world. Sometimes they even use their voices to create user-generated content that helps your brand. Today, we’re going to break down user-generated content marketing…
B2B content marketing is how you attract potential leads to your site through smart and engaging content. Useful content helps build your brand as a valuable resource in the eyes of other businesses – and teaches them something new along the way. But making good content isn’t that simple. Slice is…
Video marketing is the art of using videos to engage potential clients, elevate your brand, and educate the world about your company. As the digital world grows and more people have an online presence, we’re increasingly seeing videos play a key part in any good marketing plan. According to Techsn,…
On June 20th, 2018, Instagram launched IGTV, its long-form video platform. Available on the original Instagram app as well as its own standalone app, IGTV was ambitiously called “the next generation’s TV” and was expected to compete with YouTube for mobile user’s attention. Fast forward almost two years later, and…
Creating a branded video for your company is a highly rewarding project. Videos boast higher engagement and conversion rates than written content, but they also boast higher budgets. For this reason, video projects should be planned carefully to ensure their success. In this blog, our Tampa video production team shares…
YouTube is the place to be for businesses. Whether you’re creating your own channel or simply using YouTube to advertise, it’s a valuable addition to any marketer’s toolkit in today’s highly visual world. Unfortunately, many small businesses tend to shy away from spending on video, deeming it too expensive –…
If you want to succeed in today’s competitive marketing world, you need to be a great storyteller. At a time when attention spans are dwindling and new channels are popping up every week, brands have to be laser-focused on breaking through the noise and establishing themselves in a niche. To…
The holidays can be a stressful time. Between shopping, traffic, and family drama, there is very little bandwidth left to plan, create, and post holiday content that’s witty and engaging – that’s why it’s so crucial to plan ahead. The sooner the better, but you should at least have your…
There’s no doubting the value of corporate video production – for decades, companies have been making videos to recruit and train employees, promote new products, and share their brand story with the world. But corporate videos have come a long way from the hilarious and bizarre training videos of the…
If you’ve been paying attention to the digital marketing scene, you know just how important video marketing has become. But just in case you didn’t know, here are some facts you should be aware of: Adding a video to a social post increases views by 48% As of 2019, 87%…
