Do your business’s marketing efforts need revamping? Any business, especially one that’s been around for a while, needs to periodically freshen up outdated or inconsistent marketing efforts.
For example, if you have been just focusing on advertising techniques like print materials and radio advertisements, you could benefit from changing tactics. One increasingly popular digital marketing method is to put out high-quality videos, which can encapsulate your brand and mission, all while reaching new audiences.
Working with a full-service production company can significantly benefit your business. A full-service production company can help you craft high-quality content and stay at the forefront of consumers’ minds—all while staying ahead of your competitors.
Still not convinced? Let’s explore six specific benefits of working with a full-service production company.
1. A Fresh Perspective
No one knows your business better than you and your team. However, after years of working on building a company, some business owners develop tunnel vision. You and your team may be so close to the work you do that it may be challenging to take a step back and develop new insights.
So ask yourself: are you stuck in a rut when it comes to innovating your brand and reaching new people?
Instead of struggling to come up with ideas on your own, you could enlist the help of a full-service video production company to offer a fresh perspective. An agency can make old concepts feel new and find ways to make video content appealing to modern audiences.
So, instead of looking too far inward, take a step back and consider asking a full-service production company to help rework your business’s image with fresh eyes.
2. Reduced Time to Market
One of the biggest benefits of a full-service video production company is just how much faster they can work than businesses figuring things out for themselves.
Finding the right video production company may take some time at first. You should research your different options and determine which one will meet your business’s needs.
But once you’ve settled on the right video production company, you’ll be amazed at the quick turnaround times. The company you recruit will handle every part of the video creation process, including pre-production, production, and post-production.
You and your team can focus on the day-to-day of your business—and be rest assured that your video projects will be completed in a timely manner by professionals who know the process.
3. Increased Video Quality
When a business invests in video production, it is also investing in its reputation. Any videos that your business puts out will reflect its image, so it’s important to have high production values. This can help improve your brand image in the eyes of customers.
At Slice, we always take pride in the work we create so that our clients can, too. Our strategists, videographers, and sound engineers guarantee high-quality work through a combination of cutting edge technology, industry experience, and detail-focused editing and revision stage.
As more and more businesses focus on putting out video content, don’t fall into the trap of quantity over quality. Statista reported that 33% of consumers abandon low-quality videos immediately after beginning them. Even if your video’s content and message are excellent, many of your consumers won’t make it far in if the production quality is low.
Customers may look elsewhere for what they need if all they see is awkward presentation, clunky creatives, or weak storylines. A full-service production company can help with everything from storytelling to the more technical aspects of production—and increase your chances of leaving a lasting impression on your audience.
Don’t risk losing potential customers by compromising the quality of the content you put out. Get things right from the start by hiring a full-service video production company to create great videos for you.
4. Higher Overall Value
When you’re a smaller business, you need to get more bang for your buck when it comes to marketing. A full-service production agency may sound out of your range, but it can be a lot more affordable than you’d think.
That’s especially true of the ‘full-service’ part, where one company can do multiple jobs at once for you. With a full-service production agency, you won’t need to seek out separate vendors to perform different tasks. That saves you money in the long run.
For example, our team at Splice performs every part of the video production process. We plan your video, make up the storyboard, record, edit, and mix the sound for you. We can also produce any kind of content you need, from commercials to training videos and product demonstrations.
5. Reliability
Some business owners look for an easy way out for their marketing endeavors. They turn to family members, friends, or colleagues who dabble in video production to produce their content.
While this can be a cheap alternative, you often sacrifice the element of reliability. An amateur producer can’t always make your content their top priority—or may lack key skills to make a project successful.
But a full-service production company thrives on creating high-quality videos for clients, so you’ll never need to question if you’ll get your video on time or on budget.
Recruiting a video production company is especially critical if your video content is highly time-sensitive. Creators like us will follow industry guidelines and stick to your team’s timeline. We can work around your schedule and ensure that you’re always satisfied with the end product.
Having a team dedicated to your video production tasks will guarantee that you don’t fall behind on your content. You’ll always have professionals dedicated to putting out high-quality work.
6. Knowledge
Our team at Slice will work with clients of all sizes, but we really know small and mid-sized companies best—including their strengths, their struggles, and how they can thrive in a competitive market. This perspective really helps us connect with our clients and figure out what they need most.
A team like ours has members with years of experience and training. We know just what techniques to implement to produce a high-quality final product.
For example, we can:
- Edit videos. In video, every second counts—and we know just what shots to include to have the biggest impact.
- Incorporate calls-to-action. We want people to watch your video and feel compelled to contact you after.
- Distribute your videos online. That includes on social media and your company website.
- Walk the line between storytelling and selling. We make videos that people want to watch without forgetting what we’re doing: promoting your brand.
Don’t settle for an amateur or company with limited service offerings. Instead, opt for a full-service production company that can do it all.
Market Your Business with a Full-Service Production Company
Our creators here at Slice perform every part of the video production process. We never leave any job unfinished and we don’t settle for mediocre, so you can rest assured your brand is in good hands.
Get in touch with us here at Slice to learn more or get started on showing the world your brand.
