Tampa Bay Lightning

“Behind You” :30

Tampa Bay Lightning

“One Team” :30

The Tampa Bay Lightning NHL team needed to overcome its fair-weather fan syndrome and engage a fan base to impact ticket sales. By asking them to Be The Thunder, we energized the brand and its fans, ultimately increasing attendance, engagement and season ticket sales, despite fewer wins that season.

In 2012, the original “Be the Thunder” campaign won an Effie award, beating Game of Thrones. One of the highest marketing awards you can┬áreceive.

The thunder sends their regards.


Tampa Bay Lightning

In-game intro 1:20