YouTube is the place to be for businesses. Whether you’re creating your own channel or simply using YouTube to advertise, it’s a valuable addition to any marketer’s toolkit in today’s highly visual world. Unfortunately, many small businesses tend to shy away from spending on video, deeming it too expensive –…
If you want to succeed in today’s competitive marketing world, you need to be a great storyteller. At a time when attention spans are dwindling and new channels are popping up every week, brands have to be laser-focused on breaking through the noise and establishing themselves in a niche. To…
The holidays can be a stressful time. Between shopping, traffic, and family drama, there is very little bandwidth left to plan, create, and post holiday content that’s witty and engaging – that’s why it’s so crucial to plan ahead. The sooner the better, but you should at least have your…
There’s no doubting the value of corporate video production – for decades, companies have been making videos to recruit and train employees, promote new products, and share their brand story with the world. But corporate videos have come a long way from the hilarious and bizarre training videos of the…
If you’ve been paying attention to the digital marketing scene, you know just how important video marketing has become. But just in case you didn’t know, here are some facts you should be aware of: Adding a video to a social post increases views by 48% As of 2019, 87%…
